Top 10 Marketing Trends 2025 - ONE PICE Digital Solutions

Marketing is constantly evolving, offering countless opportunities through digital channels, but also presenting challenges like juggling multiple roles and responsibilities. AI continues to revolutionize digital marketing, with new tools transforming how we work.

However, with reduced budgets in 2024, marketers face increasing pressure to do more with less in 2025 while maintaining performance. Staying informed on upcoming trends is crucial to identifying opportunities, outperforming competitors, and simplifying your efforts.

Here, we’ll dive into five key digital marketing trends to watch in 2025.

Social media trends

Social media users spend an average of 2 hours and 19 minutes daily across nearly seven platforms, accounting for 14% of their waking hours (Datareportal). This makes social media a vital space for marketers to connect with diverse audiences at scale.

Here’s what to watch for in 2025.

The battle between the real-time platforms

The decline of X has paved the way for platforms like BlueSky and Threads to rise as alternatives. BlueSky, founded by X’s Jack Dorsey, appeals to users with its ad-free experience and focus on niche communities, though it currently has just 24 million users.

Threads, backed by Meta, has gained 275 million users, offering simplicity, discussions, and opportunities for organic content. With continuous feature updates and plans to monetize through ads, Threads is emerging as a strong competitor to X.

The rise in employee-generated content (EGC)

Employee advocacy is a powerful strategy to boost brand presence, connect with audiences, and build trust, especially on LinkedIn, which is set to exceed 800 million users by 2025.

Employee-generated content (EGC) resonates with consumers seeking transparency—94% are more loyal to transparent brands (Forbes). EGC, like behind-the-scenes stories, showcases genuine perspectives and relatable voices, fostering trust and engagement. LinkedIn organic content and newsletters are proving highly effective for brands leveraging this approach.

AI and digital marketing trends

AI is now essential in marketing, embedded in tools like social media platforms, CRMs, and search engines. Marketing Week reports 54% of marketers use AI, up from 37% last year.

The question is no longer whether to use AI, but which tools can best enhance your work. Here are the top AI trends to watch in 2025.

Be aware of AI fatigue

The rise of AI has pushed marketers to adapt quickly, often under pressure to boost efficiency and productivity. However, learning and integrating AI tools takes time, sometimes creating extra work and leading to “AI fatigue.”

To avoid this, marketing teams must focus on leveraging AI for tasks it excels at, rather than adding complexity. As Professor Jim Lecinski notes, AI isn’t creative or strategic—it supports tasks but can’t think like humans.

Digital marketing skills and job trends

Marketers’ skills must evolve to meet changing demands, with AI proficiency topping the list for 2025. However, success lies in mastering tools relevant to your role rather than chasing every trend

According to the 2024 Global Digital Skills & Training Report, 54% of CMOs say teams lack skills in AI strategy and digital marketing. Here’s a look at other key skills and job trends for the year ahead.

Soft skills are essential

While technical skills like SEO, GA4, and social media management remain important, employers are increasingly seeking soft skills that drive business growth, especially as AI takes over repetitive tasks.

LinkedIn’s Global Marketing Jobs Outlook report highlights “collaborative problem-solving” as the top marketing skill, with a 138% growth since 2021.

You need to know more than just marketing

Marketing departments must focus on generating leads, raising brand awareness, and driving sales to impact business growth. Modern marketers need to go beyond basic marketing skills.

Jim Lecinski emphasizes learning both marketing fundamentals and how to drive business growth. Tactics and implementation-focused roles are more likely to be automated.

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