Digital marketing certifications can significantly enhance your career by providing new skills, industry recognition, and demonstrating your expertise. These credentials open up more opportunities and help advance your career in digital marketing. This article covers the importance of certifications and answers common questions about them
What are digital marketer certifications?
Digital marketing certifications are awarded by reputable institutions after completing specific programs. They validate your knowledge in areas like SEO, social media, content, and email marketing, helping you stand out to employers in a competitive field.
List of digital marketer certifications
Here’s a compilation of some certifications that can contribute to your growth and recognition as a digital marketer.
Google Ads Certification
The Google Ads certification, issued by Google, validates your expertise in various Google Ads concepts like display, search, shopping, video, and mobile advertising. It’s free and requires passing the Google Ads Fundamentals exam and one additional product exam.
HubSpot Content Marketing Certification
The HubSpot Content Marketing Certification evaluates your skills in content strategies, storytelling, creation, repurposing, and promotion. It’s free and involves an online course followed by a 60-question exam.
Facebook BluePrint Certification
Facebook’s BluePrint Certification verifies your skills in managing and buying Facebook ads, offering two certifications: Certified Media Planning Professional and Certified Media Buying Professional. Exam costs range from $99 to $150.
Why certifications are important for a digital marketer ?
Attaining a certification is more than just earning a badge, it’s about advancing your career as a digital marketer. Here’s why obtaining a digital marketing certification can be a good career move.
Demonstrates your commitment
Earning certification demonstrates your commitment to enhancing your skills and advancing your career, showing you’re dedicated to gaining deeper insights and staying updated in the field.
Enhances credibility
Certifications validate your skills and boost your credibility, showing that you meet industry standards and have passed proficiency tests from reputable institutions
Fast-tracks career advancement
Certifications can accelerate career growth, leading to promotions or higher-paying job opportunities
FAQs
The following are some common questions people have regarding digital marketer certifications:
Are digital marketing certifications worth it?
Yes, digital marketing certifications are valuable as they expand your knowledge, showcase your expertise, and enhance your appeal to employers and clients, proving your ability to drive results and stay current in the field.
How long does it take to get a digital marketer certification?
The time to earn a digital marketing certification varies by program. Google Ads can be completed in a few days, while others like Facebook Blueprint or HubSpot may take several weeks, including study and exam preparation.
Do these certifications expire?
Most digital marketing certifications expire to ensure professionals stay current. For example, Google Ads certifications are valid for one year and require reexamination afterward.
