Create content that’s relevant, engaging, and optimized with SEO techniques like keyword research, meta tags, headings, internal links, and quality backlinks. SEO ensures visibility, driving traffic and engagement by improving search rankings, especially on Google
What is SEO content writing?
SEO content writing optimizes on-page content for higher search rankings, ensuring relevance and quality. Content can include blogs, videos, infographics, or anything online you want your audience to discover.
SEO boosts content visibility, but focus on tailoring it to your unique audience. Stay updated on SEO trends to outpace competitors. Explore 9 key tips to create optimized content that attracts and engages your target audience.
Understand the KPI of your writing
Good SEO writing goes beyond keywords. Use content marketing KPIs to set clear goals for each piece and guide users through the funnel—from awareness to conversion—ensuring your content drives meaningful results.
Create a structure based on a strategy
Create a content marketing strategy like the Hub and Spoke model, where a hub topic links to detailed supporting pieces. This approach boosts SEO, showcases expertise, improves keyword rankings, drives traffic, and grows leads and sales effectively
Find SEO keywords by using keyword research tools
A crucial element of SEO writing is keywords. There are five essential steps to keyword research
Define
Brainstorm
Filter
Inspect
Prioritize
Use tools like AlsoAsked and AnswerThePublic for basic keyword research, or invest in paid tools like Semrush and AHREFS for detailed insights, including keyword volume and competition analysis, to refine your SEO strategy.
Make sure your headers are in order
Blogs boost content marketing by engaging readers and driving clicks. Use headers (H1, H2, H3) to enhance flow, accessibility, and readability for quick scanning. Check out our 5 steps or blog template for creating and formatting your posts effectively.
Write using the tone suited to your industry
Tailor your tone to fit your industry and audience, whether casual for beauty brands or formal for B2B. Be inclusive and mindful of your ideal customer by creating buyer personas to attract and engage them effectively. Use our template to start today
What makes a good SEO writer?
Good SEO writers are in high demand. Essential skills include writing clear, engaging content and integrating SEO techniques like keyword use, meta tags, and optimization to enhance visibility and rankings.
